In the bustling city of Nairobi, a remarkable brand is making waves in the skincare industry. O’BAO, founded by the visionary Amisha Patel, is redefining holistic wellness by leveraging the extraordinary properties of the baobab tree. This brand, a proud product of Kenya, has emerged as a leader in sustainable beauty, offering products that are as beneficial to the environment as they are to the skin.
Amisha Patel, a fourth-generation Kenyan, has always been deeply connected to her roots. With a First Class Honors degree in Biomedical Science from Egerton University, she spent nearly a decade working in a London-based biomedical research lab. This experience honed her analytical skills and fueled her passion for combining science with nature. In December 2021, Amisha relaunched O’BAO with improved formulations and packaging, solidifying the brand’s commitment to sustainability and local empowerment.
O’BAO’s dedication to ethical sourcing and environmental stewardship is evident in every aspect of its operation. The brand has established its own baobab supply chain, ensuring fair income for local farmers and sustainable harvesting practices. Baobab, known as the ultimate zero-waste fruit, thrives in Kenya’s arid regions, providing an essential income stream for micro-farmers and an incentive to protect these ancient trees.
The baobab tree is a powerhouse of nutrients, and O’BAO’s products harness these benefits to create effective skincare solutions. According to Amisha, “African botanicals provide an exciting frontier, and I am constantly searching for ways to make our range ever more relevant and pioneering while basing it on current scientific research.” Baobab fruit pulp, seeds, and oils are rich in skin-repairing antioxidants, vitamins A, B, and C, and essential fatty acids like palmitic and linoleic acid. These components have been proven to have anti-inflammatory, skin-calming, and moisture-binding properties, making them ideal for all skin types, particularly dry and sensitive skin.
One of O’BAO’s standout products is their Baobab Oil, a luxurious elixir that has garnered rave reviews for its ability to rejuvenate and balance the skin. Extensive testing at a European biochemistry lab confirmed that O’BAO’s baobab oils and extracts are of the highest quality, with exceptional skin-calming and anti-inflammatory properties. This dedication to quality and efficacy is what sets O’BAO apart in the crowded skincare market.
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The brand’s commitment to sustainability extends beyond its products. Most of O’BAO’s packaging is made from recyclable materials, and the brand uses glass containers and FSC-compliant cartons without plastic lamination. Even their label stickers are fully compostable. This conscientious approach minimizes waste and environmental impact, aligning with O’BAO’s mission to protect the beautiful Kenyan environment.
O’BAO’s story is not just about creating exceptional skincare products; it’s about making a positive difference in the lives of those involved in bringing these products to life. The brand’s principles of purity, authenticity, and transparency are reflected in every jar and bottle, from the sustainably sourced ingredients to the meticulously developed formulations. By keeping the value addition within Kenya, O’BAO supports local economies and empowers communities, fostering a brighter future for all.
As Amisha Patel aptly puts it, “It is important that O’BAO makes a positive difference to not only the customer but all those involved in bringing the product to life.” This holistic approach ensures that every purchase from O’BAO is a step towards better skin health and a more sustainable world.
For more information about O’BAO and to explore their range of products, visit O’BAO.
Source Credits: obao.ke
